I’m Seded Altansukh, a freelance creative director and photographer based in Sydney. I combine photography, creative strategy, and marketing to tell visual stories with clarity and purpose. My work is shaped by a strong sense of observation, cultural insight, and a belief that great ideas are both simple and powerful.
“Seeing is my first creative tool.”
(001 / D&AD Shift with Google)
In 2024, I completed an intensive, award-winning creative program, working on live briefs for Mastercard, Pepsi, and We Are Warriors, mentored by top creative leaders from 20+ agencies across ANZ including TBWA, Ogilvy, Special, and Havas Host.
(002 / work experience)
With 4+ years of experience in marketing, branding, and creative direction, I’ve worked across agencies, startups, corporates, and NGOs blending strategic thinking with visual storytelling.
At Edelman, the world’s largest PR agency, I contributed to a major campaign and helped shape brand narratives with purpose and impact. My background includes creative strategy, photography, and content execution for sectors like lifestyle, education, sustainability, and government.
I’ve partnered with various Australian companies, international NGOs, and the US Government, advising on digital campaigns, brand identity, and web design. From high-level strategy to hands-on execution, I bring a multidisciplinary and culturally attuned approach to every collaboration.
(003 / my approach)
01
Photography
Every photograph is a moment captured with intention—an authentic visual story that conveys emotion, context, and personality. My approach blends technical skill with a deep understanding of energy and essence, ensuring each image feels real and meaningful. Whether it’s personal portraits, travel, or commercial shoots, the goal is to create visuals that connect on a human level and elevate your story.
02
Content
Content is more than words and visuals—it’s the narrative thread that brings your story to life across platforms. I focus on crafting content that communicates your unique voice and message through videos, reels, blogs, and social media posts. Each piece is designed to engage, inspire, and convert by translating your brand’s energy into clear, compelling storytelling.
03
Design
Design is the visual language that shapes perception and guides experience. My design process centers on storytelling, transforming brand essence into intuitive layouts, cohesive brand identities, and digital interfaces that feel both purposeful and inviting. Every element from typography to color is chosen to reflect your story and create a seamless connection with your audience.
04
Strategy
Creative strategy is the foundation where storytelling meets purpose. I develop brand and marketing strategies that align your vision, values, and audience insights into actionable plans. This ensures every visual and message is consistent, relevant, and impactful, turning ideas into authentic stories that build trust and foster meaningful engagement.
05
Marketing
Marketing is the vehicle that amplifies your story to the right audience at the right time. My approach uses data-driven tactics combined with visual storytelling to craft campaigns that resonate emotionally and perform strategically. From paid ads to SEO and automation, I ensure your marketing communicates authentically and drives real connection and growth.
