We Are Warriors

Developed in response to a D&AD Shift brief for We Are Warriors, the challenge was to design an experience within Blak Powerhouse that encouraged visitors to become active participants rather than passive supporters. While attendees were willing to register their interest, there was little incentive to continue engaging beyond the initial sign-up. Our concept transformed participation into a shared creative experience by inviting visitors to collaborate with established Aboriginal artists on a large-scale artwork. Every contribution became part of a collective piece, creating a meaningful exchange where participation itself became the reward and strengthening the connection between visitors, culture, and community.