Industry
Disability & Community Services
Deliverables
Brand Strategy & Identity
Website Design & Development
Content Strategy & Copywriting
SEO
Year
2025
Location
Sydney, Australia
Read case study below

Crafting a brand of compassion, clarity, and connection.
Unified Mentoring needed more than a logo, they needed a presence that reflected their heart. I partnered with their team to shape a visual and verbal identity rooted in empowerment, trust, and inclusion. Together, we crafted a story that moved beyond generic disability tropes and celebrated real people, replacing the common wheelchair imagery with positive, everyday expressions of independence and mentorship. This human-centered storytelling helped them emotionally connect with clients and families while standing out in a saturated NDIS sector.
The rebrand brought clarity to their message and cohesion to their digital presence. I designed a bold yet simple identity system and a fully accessible website, with clear navigation and language that spoke directly to users’ needs. Paired with thoughtful content strategy, the result was a welcoming platform that built trust across communities and strengthened Unified Mentoring’s reputation as a reliable, person-first provider. The feedback was unanimous: the new brand felt human, grounded, and deeply aligned with their values.
